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11 Tips to Grow Your Business Using the Latest Email Marketing Trends

 

Introduction

If you’ve been in the email marketing game for a while, you might already know how important it is to keep up with trends. These days, there are so many different ways to grow your business and connect with potential customers that it’s hard to keep track of them all. That’s why I decided to write this post about some of the latest email marketing trends that could really take your company to the next level.

Personalization

Personalization is a powerful way to connect with your audience and increase the likelihood that they will engage with your email. It can be as simple as mentioning the recipient’s name in the subject line and signature, or more complex by incorporating their name into content throughout the email.

For example, if you have a list of clients who have purchased from you in the past year and are likely interested in purchasing again soon (or even looking at other options), include these prospects on your list in some way — maybe it's by adding them to an existing database or creating a separate contact form for them specifically. Then send personalized emails about how these people might benefit from whatever product(s) or service(s) are currently on sale at that time—and give them an incentive to buy!

Automation

Automation is a great way to save time and be more efficient. It can be used for sending out newsletters, marketing campaigns, or reminders.

For example, you could set up automation so that every Tuesday morning your company sends out its weekly newsletter—even if it's not an official business day (like weekends). This will help ensure that people receive the message at the same time every week so they don't forget about it!

Automation can also be set up with triggers like holidays or special events such as company birthdays; when these occur, emails are automatically sent out without any input from you!

Focus on Quality, Not Quantity

The most important thing to remember when it comes to email marketing is that quantity does not equal quality. In fact, many businesses have found that their efforts at sending too many emails backfires and can actually hurt their business in the long run.

Instead of trying to be all things to all people, focus on what your audience wants and needs from you. Who are they? What do they want? How can you give them what they need by doing something unique or special for them?

Go Mobile First

As you’re creating your email campaigns, it’s important to consider the mobile first. A lot of people still think that email marketing only works on desktop and tablet devices, but this is not true. In fact, over half of all emails sent are opened on smartphones and tablets—so don't ignore them!

You can use a responsive template if you want your emails look good on both smartphones and laptops when they're opened on their respective screens (as long as they have been tested for compatibility). If you're using an email service provider that has its own templates, then there's no need for any extra work; however if not then we recommend using one that does because it will help ensure everything looks consistent across all devices (even those with smaller screens).

Use Interactive Content

Interactive content is an essential part of any email marketing campaign. Interactive content can be used to engage your audience and increase conversions, which is the ultimate goal of any email marketing campaign.

  • Examples include:

  • Video ads that allow users to watch videos on demand or download them for later viewing

  • Animated GIFs that add humor or excitement to your subject lines and messages

Incorporate Video

  • Video is a great way to market your business. It can be used to explain the product or service, show off the product or service, demonstrate how it works and even provide customer testimonials.

  • If you’re looking for an easy way to incorporate video into your email marketing strategy, consider using one of these apps:

  • Vidyard - Free for up to 10 videos per month (no more than 5 minutes in length) with no limits on length of message or number of recipients; additional charges apply if you want longer duration videos (15 seconds max). You can also use Vidyard's social media sharing tools when posting links on Facebook or Twitter so they appear directly below the link itself rather than after clicking through manually like most other services do!

Leverage User-Generated Content

User-generated content is a great way to build trust with your audience, and it can also help you leverage the power of social media. If you're looking to create a community around your brand, user-generated content can help you reach new audiences and generate leads.

For example: if someone posts an image of themselves wearing clothes from one of your stores online, they may be more likely than other people in their network (or even strangers) to purchase those items. If this person happens to be influential in their peer group or industry influencers then word about this post may spread quickly through groups that share similar interests as well as larger networks like LinkedIn or Facebook Groups where users get together based on commonalities such as employment status or industry type

Shorten Your Email to Focus on One Topic/Purpose

Your email should be short and to the point. If you're sending an offer, make sure it's something that will be of interest to your audience. If it's a sale or promotion, make sure the timing is right for them (and not too late).

If you send too many emails that are too similar in content, then people might get annoyed with receiving them every single day (and maybe even unsubscribe). So don't just send one template—make sure each one has something different about it! Be wary of sending out emails that contain keywords or phrases related to other promotional campaigns being run elsewhere because this can seem like spammy behavior from an outsider's perspective; instead try finding unique ways of promoting products/services using these words/phrases instead (like using "free shipping" when selling clothing items online).

Create a Sense of Urgency/Use Scarcity Marketing Tactics

One of the best ways to create urgency and scarcity marketing tactics is by using an “in-your-face” approach. This means placing yourself in the company of your target audience, where you can show them that they need to act immediately if they want to be part of something great.

  • Use scarcity tactics such as limited edition products or special offers that are only available for a short time period.

  • Offer exclusive access to your resources so that people feel like they’re getting something extra before others do (think exclusives).

  • Make it clear that this isn't just another email list; this is your community!

Send Emails at the Right Time for the Highest Open Rate

Sending emails at the right time for a high open rate can be tricky. There are many factors that affect how people open your emails, including their interests and current activities. It's important to understand these factors so you can send emails that are relevant to them and will get opened more often.

You should also consider how long it takes before someone actually opens one of your emails. If you're sending an email between 9:00pm and 10:00pm every weeknight, chances are good that most people aren't going to see it until Monday morning—and even then only if they're already sitting in front of their computers waiting for work (or procrastinating).

Integrate Email & Social Media Marketing (SMM)

  • Integrate Email & Social Media Marketing (SMM)

Social media and email are two of the most powerful tools in your marketing arsenal. To grow your business, it's important to use them together as part of a holistic strategy that includes content creation, engagement and optimization. In fact, according to a recent survey by Econsultancy, 78 percent of marketers say they're using social media to promote their email newsletter campaigns. And why not? Social networks are one-stop shops for sharing content with potential customers—and if you've got something worth sharing (like an awesome new product or deal), it only makes sense for you to reach out via email as well!

  • Use Social Media To Promote Your Email Newsletter

When someone signs up for your newsletter through Facebook or Twitter or anywhere else on social media platforms like these two examples above—they're also telling their friends about how awesome it is! And because everyone loves getting free stuff from businesses they love/follow/followed--you'll start seeing more traffic coming back into those sites where people saw those posts first time around - which means more people will hopefully check out what else there is available at www

Perform A/B Testing to Discover What Works Best for Your Audience

A/B testing is a great way to discover what works best for your audience. It can be used to test different subject lines, images and call-to-action buttons on emails.

For example, if you want to test the effectiveness of different subject lines (like “New Product Offers” vs “Sign Up Here”), you'll need two versions of each email: one with the original subject line and another with an alternate version that has been tweaked slightly so that it appeals more specifically to your target audience's needs or interests. After running these tests over several months or years (depending on how long it takes), you'll be able to see which variation increased conversions more than others did—and why!

If you try out one or two of these email marketing trends and see success with them, try another one. You might be surprised by how effectively you can improve your subscriber engagement with something as simple as knowing what time they prefer to receive emails.

If you try out one or two of these email marketing trends and see success with them, try another one. You might be surprised by how effectively you can improve your subscriber engagement with something as simple as knowing what time they prefer to receive emails.

As a business owner, it's important to keep your eyes open for new opportunities that will help grow the value of your brand. The best way to do this is by being curious about what's happening in the world around us—and not just online!

Conclusion

Remember, the key to email marketing is that it should be personal and relevant. It’s not just about sending out emails, but coming up with ways to engage your audience that they will actually appreciate. We hope these tips help you get started on the right path!

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